Not gold but only men can make A people great and strong; Ralph Waldo Emerson on the Need for Heroes in Hero’s Odyssey Entrepreneurship!

Not gold but only men can make

A people great and strong;

Men who for truth and honor’s sake

Stand fast and suffer long.

Brave men who work while others sleep

Who dare while others fly—

They build a nation’s pillars deep,

And lift them to the sky. — Ralph Waldo Emmerson

A man is rich in proportion to the number of things which he can afford to let alone.

—Henry David Thoreau

We do not commonly find men of superior sense amongst those of the highest riches.

— Euripides

“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything – all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart. . . Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” –June 12th 2005, Steve Jobs commencement address at Stanford University

In 2008, I had the great honor of meeting Russell Simmons while serving as a mentor in his Race to Be program promoting entrepreneurship.  My class enjoys his book Do You!  12 Laws to Access the Power in You to Achieve Happiness and Success.

Any kind of lasting success is rooted in honesty. –Russell Simmons

Art allows people a way to dream their way out of their struggle. –Russell Simmons

The thing about hip-hop is that it’s from the underground, ideas from the underbelly, from people who have mostly been locked out, who have not been recognized.  –Russell Simmons

The word mantra comes from two Sanskrit words man, (“to think”) and tra (“tool’). So the literal translation is “a tool of thought.” And that’s how mantras are used in Buddhist and Hindu practices, as tools that clear your mind of distractions. Because when you focus on repeating that mantra over and over again, soon the noise will die down and all you will hear is your inner voice. –from Do You! –Russell Simmons

Money doesn’t make u happy, but happy makes u money!!!  (Echoing the common ethic to hold the higher ideals and bliss over the bottom line, as well as Socrates’ maxim that virtue does not come fomr money, but that money and every lasting good of man derive from virtue.) –Russell Simmons

I became an entrepreneur by mistake. Ever since then I’ve gone into business, not to make money, but because I think I can do it better than it’s been done elsewhere. And, quite often, just out of personal frustration about the way it’s been done by other people. –Sir Richard Branson, As stated in an interview with Martyn Lewis , Reflections on Success (1997)

My philosophy is that if I have any money I invest it in new ventures and not have it sitting around. –Sir Richard Branson, From his interview in The Sunday Mirror, 16th January 2000

Making money never was my incentive. I just want to fight big companies. –Sir Richard Branson, From his interview in The Sunday Mirror, 16th January 2000.

Hero’s Odyssey Entrepreneurship
Arts Entrepreneurship & Technology 101


The stock exchange is no substitute for the Holy Grail. –Joseph Schumpeter on Hero’s Odyssey Entrepreneurship(TM)

The stock exchange is no substitute for the Holy Grail.  –Joseph Schumpeter

tis an epic circle, and when you are done, it is time to begin again, while the sun yet brings on the rose-colored dawn.


The hero’s odyssey  monomyth characterizes the epic Odyssey of all idealists—all scientists, poets, artists, and entrepreneurs—striving to render ideals real in the service of others.  The hero dedicates their life to a cause greater than themselves, striving to set their immortal soul free for all eternity via rugged action, while life yet graces them with opportunity.

What warrants success in a fight for freedom and civilization is not merely material equipment but first of all the spirit that animates those handling the weapons. This heroic spirit cannot be bought by inflation. –Ludwig von Mises

I feel assured that no American will hesitate to rally round the standard of his insulted country in defense of that freedom and independence achieved by the wisdom of sages and consecrated by the blood of heroes.  –Thomas Jefferson

I’m kind of hooked to the game of art and literature; my heroes are artists and writers. – Jim Morrison

True courage is not the brutal force of vulgar heroes, but the firm resolve of virtue and reason. –Alfred North Whitehead

If a man hasn’t discovered something that he will die for, he isn’t fit to live. –Martin Luther King, Jr.

Books are those faithful mirrors that reflect to our mind the minds of sages and heroes. –Edward Gibbon

If one advances confidently in the direction of one’s dreams, and endeavors to live the life which one has imagined, one will meet with a success unexpected in common hours. –Henry David Thoreau

Hero’s Odyssey Entrepreneurship
Arts Entrepreneurship & Technology 101

Virtue does not come from money—money and every lasting good of man derive from virtue. –Socrates: The Key to Hero’s Odyssey Entrepreneurship(TM)

Liberty is the great parent of science and of virtue; and a nation will be great in both in proportion as it is free.  –Thomas Jefferson

Virtue does not come from money—money and every lasting good of man derive from virtue. –Socrates

Remember tonight, for it is the beginning of always. –Dante

A hero is no braver than an ordinary man, but he is brave five minutes longer.–Ralph Waldo Emerson

“What makes a hero? Courage, strength, morality, withstanding adversity? Are these the traits that truly show and create a hero? Is the light truly the source of darkness or vice versa? Is the soul a source of hope or despair? Who are these so called heroes and where do they come from? Are their origins in obscurity or in plain sight?”
Fyodor Dostoyevsky, Notes from Underground

The Malibu Moon: Dr. E’s Photography

 Hero’s Odyssey Entrepreneurship
Arts Entrepreneurship & Technology 101

There is always another wave coming! in Hero’s Odyssey Entrepreneurship(TM)

“There is always another wave coming!”  Too often we sit around, lamenting a missed opportunity, when we should be looking out towards the ocean, for there’s always another wave coming!  One must learn how to harness yesterday’s regrets, and use them to propel one to paddle on out to catch tomorrow’s waves.  For just as sure as we missed yesterday’s opportunities, there are just as many waiting for us today, should we only let the dead bury the dead.

One ocean unites us all; from Odysseus’s raft, to Noah’s Ark, to Ishmael’s

Pequod, to John Paul Jones’ Bonhomme Richard, to Bogle’s Vanguard.

Hero’s Odyssey Entrepreneurship
Arts Entrepreneurship & Technology 101

Art is where the soul puts its ideals and eternity. –Dr. E on Soul’s Primal Value to Hero’s Odyssey Entrepreneurship(TM)

Art is where the soul puts its ideals and eternity.  –Dr. E

I know that many will call this useless work. –Leonardo da Vinci

Arma virumque cano. (I sing of arms and a man).  –Virgil’s Aeneid

God made man—Samuel Colt made them equal. –The Peacemaker’s Motto

The dude abides. –The Big Lebowski

Virtus, Honoris, et Actio proVeritas, Amor, et Bellus—45SURF®

Strength, Honor, & Action for Truth, Love, & Beauty

Art, as far as it is able, follows nature, as a pupil imitates his master; thus your art must be, as it were, God’s grandchild. –Dante

On a long journey of human life, faith is the best of companions; it is the best refreshment on the journey; and it is the greatest property. –Buddha

Virtue does not come from money, but money, and every lasting good of man, derives from virtue.  –Socrates

Live as brave men; and if fortune is adverse, front its blows with brave hearts. . . A room without books is like a body without a soul. . . A happy life consists in tranquility of mind. . . .Where is there dignity unless there is honesty?  –Cicero

Conscience is the most sacred of all property. –James Madison

The age of chivalry is gone. That of sophisters, economists, and calculators, has succeeded; and the glory of Europe is extinguished forever. –Edmund Burke

If ye love wealth greater than liberty, the tranquility of servitude greater than the animating contest for freedom, go home from us in peace. We seek not your counsel, nor your arms. Crouch down and lick the hand that feeds you; and may posterity forget that ye were our countrymen. –Samuel Adams

A great thought begins by seeing something differently, with a shift of the mind’s eye. –Einstein

Homer’s Odyssey Samuel Butler translation:

Eumaeus answered, “Old man, no traveller who comes here with news will get Ulysses’ wife and son to believe his story. Nevertheless, tramps in want of a lodging keep coming with their mouths full of lies, and not a word of truth; every one who finds his way to Ithaca goes to my mistress and tells her falsehoods, whereon she takes them in, makes much of them, and asks them all manner of questions, crying all the time as women will when they have lost their husbands. And you too, old man, for a shirt and a cloak would doubtless make up a very pretty story. But the wolves and birds of prey have long since torn Ulysses to pieces, or the fishes of the sea have eaten him, and his bones are lying buried deep in sand upon some foreign shore; he is dead and gone, and a bad business it is for all his friends- for me especially; go where I may I shall never find so good a master, not even if I were to go home to my mother and father where I was bred and born. I do not so much care, however, about my parents now, though I should dearly like to see them again in my own country; it is the loss of Ulysses that grieves me most; I cannot speak of him without reverence though he is here no longer, for he was very fond of me, and took such care of me that whereever he may be I shall always honour his memory.”

“My friend,” replied Ulysses, “you are very positive, and very hard of belief about your master’s coming home again, nevertheless I will not merely say, but will swear, that he is coming. Do not give me anything for my news till he has actually come, you may then give me a shirt and cloak of good wear if you will. I am in great want, but I will not take anything at all till then, for I hate a man, even as I hate hell fire, who lets his poverty tempt him into lying. I swear by king Jove, by the rites of hospitality, and by that hearth of Ulysses to which I have now come, that all will surely happen as I have said it will. Ulysses will return in this self same year; with the end of this moon and the beginning of the next he will be here to do vengeance on all those who are ill treating his wife and son.”

—Homer’s Odyssey, Robert Fagles translation, Book XIV, 173-191

Hero’s Odyssey Entrepreneurship
Arts Entrepreneurship & Technology 101

An Interview conducted Summer, 2006 on Hero’s Odyssey Entrepreneurship(TM)

by Mike

Elliot McGucken has an artful way of teaching entrepreneurship to artists. He explains the entrepreneurial process, for instance, by comparing it to the classic “hero’s odyssey” in myths and epics. Typically, in the first stage of the story, the hero embarks on a quest that requires “separation” or “departure” from the familiar world (here McGucken finds strong parallels to the decision to start a company) — and after many twists, the journey ends with the hero’s “return” (exit strategy).

“Every aspect of classical story, including antagonists, mentors, reversals of fortune, and the seizing of the sword from the stone, may be found in the realm of entrepreneurship,” McGucken claims. And there’s more. The college course he designed — open to students in any major, working in any of the visual, literary or performing arts — mixes classical concepts with cutting-edge practical advice, such as how to use open-source DRM (digital rights management) to keep the ogres from snatching your profits.

The course is called Artistic Entrepreneurship and Technology 101. First offered this past spring at the University of North Carolina in Chapel Hill, with support from the Kauffman Campuses Initiative, it has drawn rave reviews from students. The core message of AE&T 101 is that “ideals are real,” and in fact are practical: that you don’t have to choose between being a starving artist or selling out. By starting a venture of your own that combines high artistic standards with sound business principles, you can “rock your dreams,” McGucken tells students; he says that in the arts as in business, pursuing “fundamental value” pays off.

McGucken began his career in science. In the late 1990s he was a promising young physics researcher with a faculty position at Davidson College. But he wrote on the side and had long loved classical literature, from the Greeks to the great novelists. Feeling that these got too little attention nowadays he had launched a Web site,, to host online forums about the Great Books and to offer his own commentary. And lo, the quest drew eyeballs. Before long, he says, “the advertising income from jollyroger was more than I was making from my professorship.”

By the 2005-06 academic year McGucken was involved with several more arts-related Internet ventures while teaching physics part-time at UNC in Chapel Hill. There the Kauffman Campuses mission to teach entrepreneurship in all fields inspired his creation of the AE&T course, which immediately had the look of an idea whose time had come: more than 110 students applied for 40 seats.

Those chosen included undergrads from the liberal and fine arts, plus artistically oriented computer-science students, MBAs, and a law student. They combined their skills on projects, actually starting arts ventures or moving them along. Some showed up with ventures well under way, like Will Hackney, a freshman with over a dozen local bands signed to a record label he’d started in high school. Pierce Freelon, an African-American Studies major and member of a hip-hop duo called Language Arts, was branching into ventures ranging from a Web site on “blackademics” to the design of a hip-hop curriculum for K-12 schools.

And some were talented artists who hadn’t yet turned entrepreneurial. Hannah Sink, a student filmmaker who had shot two documentaries in Thailand with grant funding, recalls: “I just had the idea that one day, maybe in fifteen or twenty years, I’d like to start my own production company. What I learned is that I can start taking the steps now. So for me this course was about homing in on a desire I already had, and learning the tangible things: forming an L.L.C., protecting your rights, using technology.” During the course Sink and a colleague, Hope Blaylock, started Continuous Take Productions. The firm is still embryonic but the main thing, says Sink, is that “this is real. We know where we are in the process. If and when we take the next steps, we know what we have to do.”

Elliot McGucken, meanwhile, has carried AE&T 101 over to Pepperdine University, where he’s a visiting professor for 2006-07. Replication and expansion of the course has thus begun, and McGucken has a larger reason for hoping the effort will grow. He sees much of today’s cultural industry as being in a “decadent state,” with big media firms giving us low-grade movies, books and other product even in the face of declining revenues: “When you put the bottom line above high ideals, both suffer,” he says. But a new wave of artist/entrepreneurs — armed with the skills to assert artistic control by starting and controlling businesses — could help turn things around. “There’s an opportunity,” McGucken says, “for a cultural renaissance.”

Hero’s Odyssey Entrepreneurship
Arts Entrepreneurship & Technology 101

Art allows people a way to dream their way out of their struggle. –Russell Simmons on the power of Art to Guide Hero’s Odyssey Entrepreneurship(TM)

Art allows people a way to dream their way out of their struggle. –Russell Simmons

I want to fight poverty and ignorance and give opportunity to those people who are locked out. –Russell Simmons

I want to promote poetry to the point where you got all the baldhead kids running around doing poetry, getting the music out of the way and having only words, the spoken word, and then see what happens. –Russell Simmons

Dr. E was a mentor in Russell Simmons’ 2008 Race to Be.

Hero’s Odyssey Entrepreneurship
Arts Entrepreneurship & Technology 101

Hero’s Odyssey Entrepreneurship(TM) is Simple & Beautiful: If you can’t explain it simply, you don’t understand it yourself. -Einstein


The equation dx4/dt=ic on all of the 45SURF t-shirts is the main equation of Moving Dimensions Theory, from which all of Einstein’s Relativity can be derived.  An early treatment of MDT appeared in Dr. E’s artificial retina Ph.D. dissertation, but the theory dind’t gain the equation until 2007 or so.  The equation means that the fourth dimension is expanding relative to the three spatial dimensions at c—the velocity of light, and thus photons are nothing but matter surfing the fourth expanding dimension.  Just as a surfer stays in one place relative to the wave, a photon is a quantum of matter that stays in one place relative to the wave.

It’s a funny thing, but as MDT is “relatively” new, I might be about the only photographer out there who thinks of all the photons riding the fourth expanding dimension.  What does science have to do with entrepreneurship?  True, MDT has no immediate application, (other than serving as branding on a shirt!), but so it was with just about every scientific theory.  Today, Einstein’s relativity is needed for the calculations performed by the GPS satellite system which everyone uses to navigate!  Without Einstein’s theories, the system would be off by tens of kilometers per day!  And of course Quantum Mechanics provides the backbone for all our wondrous technologies.

At any rate, we oft perform science in the pursuit of truth and beauty, and history hath shown that that elixir gained by pursuing truth and beauty has oft lead to great wealth.  So it is that in science, Socrates is right yet once again, “virtue does not come from money, but money and every lasting good of man derive from virtue!”

And here are some simple proofs of MDT, that took about a decade to stumble upon:

MDT’s dx4/dt=ic: Time as an Emergent Phenomenon: Traveling Back to the Heroic Age of Physics: &

Simple, logical proofs of MDT:

MDT PROOF#1: Relativity tells us that a timeless, ageless photon remains in one place in the fourth dimension. Quantum mechanics tells us that a photon propagates as a spherically-symmetric expanding wavefront at the velocity of c. Ergo, the fourth dimension must be expanding relative to the three spatial dimensions at the rate of c, in a spherically-symmetric manner. The expansion of the fourth dimension is the source of nonlocality, entanglement, time and all its arrows and asymmetries, c, relativity, entropy, free will, and all motion, change, and measurement, for no measurement can be made without change. For the first time in the history of relativity, change has been wedded to the fundamental fabric of spacetime in MDT.

MDT PROOF#2: Einstein (1912 Man. on Rel.) and Minkowski wrote x4=ict. Ergo dx4/dt=ic.

MDT PROOF#3: The only way to stay stationary in the three spatial dimensions is to move at c through the fourth dimension. The only way to stay stationary in the fourth dimension is to move at c through the three spatial dimensions. Ergo the fourth dimension is moving at c relative to the three spatial dimensions.

MDT twitter proof (limited to 140 characters): SR: photon is stationary in 4th dimension. QM: photon is probability wave expanding @ c. Ergo: 4th dimension expands @ c & MDT: dx4/dt=ic -from

If you can’t explain it simply, you don’t understand it yourself. -Einstein

Hero’s Odyssey Entrepreneurship
Arts Entrepreneurship & Technology 101

“When the student is ready, the teacher will appear.” — Buddhist Proverb

“When the student is ready, the teacher will appear” — Buddhist Proverb


When Telemachus is ready, The Goddess Athena magically appears in Homer’s Odyssey.  Please enjoy the Samuel Butler translation here:

Telemachus saw her long before any one else did. He was sitting moodily
among the suitors thinking about his brave father, and how he would
send them flying out of the house, if he were to come to his own again
and be honoured as in days gone by. Thus brooding as he sat among
them, he caught sight of Minerva and went straight to the gate, for
he was vexed that a stranger should be kept waiting for admittance.
He took her right hand in his own, and bade her give him her spear.
"Welcome," said he, "to our house, and when you have partaken of food
you shall tell us what you have come for." 

He led the way as he spoke, and Minerva followed him. When they were
within he took her spear and set it in the spear- stand against a
strong bearing-post along with the many other spears of his unhappy
father, and he conducted her to a richly decorated seat under which
he threw a cloth of damask. There was a footstool also for her feet,
and he set another seat near her for himself, away from the suitors,
that she might not be annoyed while eating by their noise and insolence,
and that he might ask her more freely about his father. 

A maid servant then brought them water in a beautiful golden ewer
and poured it into a silver basin for them to wash their hands, and
she drew a clean table beside them. An upper servant brought them
bread, and offered them many good things of what there was in the
house, the carver fetched them plates of all manner of meats and set
cups of gold by their side, and a man-servant brought them wine and
poured it out for them. 

Then the suitors came in and took their places on the benches and
seats. Forthwith men servants poured water over their hands, maids
went round with the bread-baskets, pages filled the mixing-bowls with
wine and water, and they laid their hands upon the good things that
were before them. As soon as they had had enough to eat and drink
they wanted music and dancing, which are the crowning embellishments
of a banquet, so a servant brought a lyre to Phemius, whom they compelled
perforce to sing to them. As soon as he touched his lyre and began
to sing Telemachus spoke low to Minerva, with his head close to hers
that no man might hear. 

"I hope, sir," said he, "that you will not be offended with what I
am going to say. Singing comes cheap to those who do not pay for it,
and all this is done at the cost of one whose bones lie rotting in
some wilderness or grinding to powder in the surf. If these men were
to see my father come back to Ithaca they would pray for longer legs
rather than a longer purse, for money would not serve them; but he,
alas, has fallen on an ill fate, and even when people do sometimes
say that he is coming, we no longer heed them; we shall never see
him again. And now, sir, tell me and tell me true, who you are and
where you come from. Tell me of your town and parents, what manner
of ship you came in, how your crew brought you to Ithaca, and of what
nation they declared themselves to be- for you cannot have come by
land. Tell me also truly, for I want to know, are you a stranger to
this house, or have you been here in my father's time? In the old
days we had many visitors for my father went about much himself."

And Minerva answered, "I will tell you truly and particularly all
about it. I am Mentes, son of Anchialus, and I am King of the Taphians.
I have come here with my ship and crew, on a voyage to men of a foreign
tongue being bound for Temesa with a cargo of iron, and I shall bring
back copper. As for my ship, it lies over yonder off the open country
away from the town, in the harbour Rheithron under the wooded mountain
Neritum. Our fathers were friends before us, as old Laertes will tell
you, if you will go and ask him. They say, however, that he never
comes to town now, and lives by himself in the country, faring hardly,
with an old woman to look after him and get his dinner for him, when
he comes in tired from pottering about his vineyard. They told me
your father was at home again, and that was why I came, but it seems
the gods are still keeping him back, for he is not dead yet not on
the mainland. It is more likely he is on some sea-girt island in mid
ocean, or a prisoner among savages who are detaining him against his
will I am no prophet, and know very little about omens, but I speak
as it is borne in upon me from heaven, and assure you that he will
not be away much longer; for he is a man of such resource that even
though he were in chains of iron he would find some means of getting
home again. But tell me, and tell me true, can Ulysses really have
such a fine looking fellow for a son? You are indeed wonderfully like
him about the head and eyes, for we were close friends before he set
sail for Troy where the flower of all the Argives went also. Since
that time we have never either of us seen the other." 

"My mother," answered Telemachus, tells me I am son to Ulysses, but
it is a wise child that knows his own father. Would that I were son
to one who had grown old upon his own estates, for, since you ask
me, there is no more ill-starred man under heaven than he who they
tell me is my father." 

And Minerva said, "There is no fear of your race dying out yet, while
Penelope has such a fine son as you are. But tell me, and tell me
true, what is the meaning of all this feasting, and who are these
people? What is it all about? Have you some banquet, or is there a
wedding in the family- for no one seems to be bringing any provisions
of his own? And the guests- how atrociously they are behaving; what
riot they make over the whole house; it is enough to disgust any respectable
person who comes near them." 

"Sir," said Telemachus, "as regards your question, so long as my father
was here it was well with us and with the house, but the gods in their
displeasure have willed it otherwise, and have hidden him away more
closely than mortal man was ever yet hidden. I could have borne it
better even though he were dead, if he had fallen with his men before
Troy, or had died with friends around him when the days of his fighting
were done; for then the Achaeans would have built a mound over his
ashes, and I should myself have been heir to his renown; but now the
storm-winds have spirited him away we know not wither; he is gone
without leaving so much as a trace behind him, and I inherit nothing
but dismay. Nor does the matter end simply with grief for the loss
of my father; heaven has laid sorrows upon me of yet another kind;
for the chiefs from all our islands, Dulichium, Same, and the woodland
island of Zacynthus, as also all the principal men of Ithaca itself,
are eating up my house under the pretext of paying their court to
my mother, who will neither point blank say that she will not marry,
nor yet bring matters to an end; so they are making havoc of my estate,
and before long will do so also with myself." 

"Is that so?" exclaimed Minerva, "then you do indeed want Ulysses
home again. Give him his helmet, shield, and a couple lances, and
if he is the man he was when I first knew him in our house, drinking
and making merry, he would soon lay his hands about these rascally
suitors, were he to stand once more upon his own threshold. He was
then coming from Ephyra, where he had been to beg poison for his arrows
from Ilus, son of Mermerus. Ilus feared the ever-living gods and would
not give him any, but my father let him have some, for he was very
fond of him. If Ulysses is the man he then was these suitors will
have a short shrift and a sorry wedding. 

"But there! It rests with heaven to determine whether he is to return,
and take his revenge in his own house or no; I would, however, urge
you to set about trying to get rid of these suitors at once. Take
my advice, call the Achaean heroes in assembly to-morrow -lay your
case before them, and call heaven to bear you witness. Bid the suitors
take themselves off, each to his own place, and if your mother's mind
is set on marrying again, let her go back to her father, who will
find her a husband and provide her with all the marriage gifts that
so dear a daughter may expect. As for yourself, let me prevail upon
you to take the best ship you can get, with a crew of twenty men,
and go in quest of your father who has so long been missing. Some
one may tell you something, or (and people often hear things in this
way) some heaven-sent message may direct you. First go to Pylos and
ask Nestor; thence go on to Sparta and visit Menelaus, for he got
home last of all the Achaeans; if you hear that your father is alive
and on his way home, you can put up with the waste these suitors will
make for yet another twelve months. If on the other hand you hear
of his death, come home at once, celebrate his funeral rites with
all due pomp, build a barrow to his memory, and make your mother marry
again. Then, having done all this, think it well over in your mind
how, by fair means or foul, you may kill these suitors in your own
house. You are too old to plead infancy any longer; have you not heard
how people are singing Orestes' praises for having killed his father's
murderer Aegisthus? You are a fine, smart looking fellow; show your
mettle, then, and make yourself a name in story. Now, however, I must
go back to my ship and to my crew, who will be impatient if I keep
them waiting longer; think the matter over for yourself, and remember
what I have said to you." 

"Sir," answered Telemachus, "it has been very kind of you to talk
to me in this way, as though I were your own son, and I will do all
you tell me; I know you want to be getting on with your voyage, but
stay a little longer till you have taken a bath and refreshed yourself.
I will then give you a present, and you shall go on your way rejoicing;
I will give you one of great beauty and value- a keepsake such as
only dear friends give to one another." 

Minerva answered, "Do not try to keep me, for I would be on my way
at once. As for any present you may be disposed to make me, keep it
till I come again, and I will take it home with me. You shall give
me a very good one, and I will give you one of no less value in return."

With these words she flew away like a bird into the air, but she had
given Telemachus courage, and had made him think more than ever about
his father. He felt the change, wondered at it, and knew that the
stranger had been a god, so he went straight to where the suitors
were sitting. 

Phemius was still singing, and his hearers sat rapt in silence as
he told the sad tale of the return from Troy, and the ills Minerva
had laid upon the Achaeans. Penelope, daughter of Icarius, heard his
song from her room upstairs, and came down by the great staircase,
not alone, but attended by two of her handmaids. When she reached
the suitors she stood by one of the bearing posts that supported the
roof of the cloisters with a staid maiden on either side of her. She
held a veil, moreover, before her face, and was weeping bitterly.

"Phemius," she cried, "you know many another feat of gods and heroes,
such as poets love to celebrate. Sing the suitors some one of these,
and let them drink their wine in silence, but cease this sad tale,
for it breaks my sorrowful heart, and reminds me of my lost husband
whom I mourn ever without ceasing, and whose name was great over all
Hellas and middle Argos." 

"Mother," answered Telemachus, "let the bard sing what he has a mind
to; bards do not make the ills they sing of; it is Jove, not they,
who makes them, and who sends weal or woe upon mankind according to
his own good pleasure. This fellow means no harm by singing the ill-fated
return of the Danaans, for people always applaud the latest songs
most warmly. Make up your mind to it and bear it; Ulysses is not the
only man who never came back from Troy, but many another went down
as well as he. Go, then, within the house and busy yourself with your
daily duties, your loom, your distaff, and the ordering of your servants;
for speech is man's matter, and mine above all others- for it is I
who am master here." 

She went wondering back into the house, and laid her son's saying
in her heart. Then, going upstairs with her handmaids into her room,
she mourned her dear husband till Minerva shed sweet sleep over her
eyes. But the suitors were clamorous throughout the covered cloisters,
and prayed each one that he might be her bed fellow. 

Then Telemachus spoke, "Shameless," he cried, "and insolent suitors,
let us feast at our pleasure now, and let there be no brawling, for
it is a rare thing to hear a man with such a divine voice as Phemius
has; but in the morning meet me in full assembly that I may give you
formal notice to depart, and feast at one another's houses, turn and
turn about, at your own cost. If on the other hand you choose to persist
in spunging upon one man, heaven help me, but Jove shall reckon with
you in full, and when you fall in my father's house there shall be
no man to avenge you." 

The suitors bit their lips as they heard him, and marvelled at the
boldness of his speech. Then, Antinous, son of Eupeithes, said, "The
gods seem to have given you lessons in bluster and tall talking; may
Jove never grant you to be chief in Ithaca as your father was before

Telemachus answered, "Antinous, do not chide with me, but, god willing,
I will be chief too if I can. Is this the worst fate you can think
of for me? It is no bad thing to be a chief, for it brings both riches
and honour. Still, now that Ulysses is dead there are many great men
in Ithaca both old and young, and some other may take the lead among
them; nevertheless I will be chief in my own house, and will rule
those whom Ulysses has won for me." 

Then Eurymachus, son of Polybus, answered, "It rests with heaven to
decide who shall be chief among us, but you shall be master in your
own house and over your own possessions; no one while there is a man
in Ithaca shall do you violence nor rob you. And now, my good fellow,
I want to know about this stranger. What country does he come from?
Of what family is he, and where is his estate? Has he brought you
news about the return of your father, or was he on business of his
own? He seemed a well-to-do man, but he hurried off so suddenly that
he was gone in a moment before we could get to know him."

"My father is dead and gone," answered Telemachus, "and even if some
rumour reaches me I put no more faith in it now. My mother does indeed
sometimes send for a soothsayer and question him, but I give his prophecyings
no heed. As for the stranger, he was Mentes, son of Anchialus, chief
of the Taphians, an old friend of my father's." But in his heart he
knew that it had been the goddess. 

The suitors then returned to their singing and dancing until the evening;
but when night fell upon their pleasuring they went home to bed each
in his own abode. Telemachus's room was high up in a tower that looked
on to the outer court; hither, then, he hied, brooding and full of
thought. A good old woman, Euryclea, daughter of Ops, the son of Pisenor,
went before him with a couple of blazing torches. Laertes had bought
her with his own money when she was quite young; he gave the worth
of twenty oxen for her, and shewed as much respect to her in his household
as he did to his own wedded wife, but he did not take her to his bed
for he feared his wife's resentment. She it was who now lighted Telemachus
to his room, and she loved him better than any of the other women
in the house did, for she had nursed him when he was a baby. He opened
the door of his bed room and sat down upon the bed; as he took off
his shirt he gave it to the good old woman, who folded it tidily up,
and hung it for him over a peg by his bed side, after which she went
out, pulled the door to by a silver catch, and drew the bolt home
by means of the strap. But Telemachus as he lay covered with a woollen
fleece kept thinking all night through of his intended voyage of the
counsel that Minerva had given him.




And soon, so very soon, I shall give ye the Gold 45 Revolver:


It’s cool to surf, but sometimes you’ve got to cowboy! –Autumn Wests

 Hero’s Odyssey Entrepreneurship
Arts Entrepreneurship & Technology 101

A journey of a thousand li starts with a single step. –The Tao Te Ching on Hero’s Odyssey Entrepreneurship(TM)

老子 Lǎozǐ (c. 4th century B.C.) Call to Adventure: The Tao Te Ching

A journey of a thousand li starts with a single step.

He who knows that enough is enough will always have enough.

The more laws and order are made prominent, the more thieves and robbers there will be.  (老子 Lǎozǐ on Wall Street regulation.)

Knowing others is intelligence; knowing yourself is true wisdom. Mastering others is strength; mastering yourself is true power.

Classic taoist Taijitu. The Yin-Yang Symbol represents the intertwined duality pervading the universe.  In all darkness there is light; and in all light darkness; in all good there is evil, and in allevil good, in the male female and in the female male, as life depends upon them swirling in to one-another.  In every surfer there is a cowboy; and in all cowboys there is some surfer.

45SURF® a modern Yin-Yang symbol.

Since before time and space were, the Tao is (dx4/dt=ic). It is beyond is and is not.  How do I know this is true? I look inside myself and see.

Scholars of the highest class, when they hear about the Tao, take it and practice it earnestly. Scholars of the middle class, when they hear of it, take it half earnestly.

Scholars of the lowest class, when they hear of it, laugh at it. Without the laughter, there would be no Tao.

A leader is best when people barely know that he exists, not so good when people obey and acclaim him, worst when they despise him. Fail to honor people, They fail to honor you. But of a good leader, who talks little, when his work is done, his aims fulfilled, they will all say, “We did this ourselves.” –Ch. 17

A good traveler has no fixed plans

and is not intent upon arriving.

A good artist lets his intuition

lead him wherever it wants.

A good scientist has freed himself of concepts

and keeps his mind open to what is.

Thus the Master is available to all people

and doesn’t reject anyone.

He is ready to use all situations

and doesn’t waste anything.

This is called embodying the light.

Wise men don’t need to prove their point;

men who need to prove their point aren’t wise.

The Master has no possessions.

The more he does for others, the happier he is.

The more he gives to others, the wealthier he is.

The Tao nourishes by not forcing.

By not dominating, the Master leads.

—Ch. 81 as interpreted by Stephen Mitchell (1992)

By letting it go it all gets done. The world is won by those who let it go. But when you try and try, the world is beyond the winning. –Ch. 48, as translated by Raymond B. Blakney (1955)

‘Block the passages, shut the doors,

And till the end your strength shall not fail.

Open up the passages, increase your doings,

And till your last day no help shall come to you.’

Ch. 52 as translated by Arther Walley (1934)

Hero’s Odyssey Entrepreneurship
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